Describe the survey and content analysis methods in media research. In what types of studies are these methods most suitable, and what challenges may researchers face while using them?

Explain the significance of the literature review in the research process. What strategies can researchers use to identify relevant studies, and how does a well-conducted review contribute to defining and formulating a research problem?

Compare and contrast qualitative and quantitative research methodologies. How do sampling methods vary across these approaches, and what are the implications for research validity and reliability?

Discuss the concept, nature, and scope of research in the context of media and communication studies. How do different research paradigms shape how knowledge is generated in this field?

Explain the different components of CRM Software with suitable examples?

Define store atmospherics? What is its importance in retail marketing mix? What is the relevance of store layout planning for retail unit? Elaborate.

Examine the various pricing objectives in the retails sector? Discuss any three pricing strategies used in retailing with a suitable example.

Explain the concept of corporate chain stores in the context of retail business? Pickup any corporate chain store of your choice and discuss its merits and demerits?

What is Modern Retail? Discuss its features, scope, growth, challenges and opportunities that are available in Modern Retail Sector?

Examine the role of data journalism in contemporary news reporting. How do data visualisation, statistical analysis, and investigative research contribute to storytelling in digital journalism? Cite relevant examples.

Analyse the impact of mobile journalism on news production and dissemination. How has mobile journalism transformed the role of journalists and the accessibility of news content for audiences?

Compare and contrast the writing techniques used for radio, television, and online media. How do audience engagement, format constraints, and storytelling techniques vary across these platforms?

Evaluate the significance of research in journalistic writing. How does research influence the accuracy, credibility, and depth of news reporting? Provide examples to illustrate your answer.

Discuss the key principles that define news as a journalistic product. How do these principles guide the selection and presentation of news stories across different media platforms?

Rural start-up opportunities

Hierarchy of markets for rural consumers.

Role of Technology in Rural marketing

How does the physical infrastructure affect the distribution choices available to rural marketers?

The price/quality issue has for quite some time been a typical dilemma for markets trying to access the rural market. Due to the low-paying capacities of the rural consumer, marketers have typically loaded the retail points with stripped-down, lower-priced versions of the urban brands, only to find that quite a few rural consumers are flocking to the nearby feeder town for the products "like the urban people buy." How do you think marketers aiming to focus on rural markets should respond to these price/ quality issue?

Discuss how education and occupation affect the consumption and buying process of rural consumers in case of

a) Mobile Phones and internet services

b) Two wheelers