Describe the importance of sales control and salesforce evaluation, also mention some of the parameters for monitoring the salesforce?

. Discuss how negotiations and conflicts go hand to hand with each other?

 Explain the role of Sales Management in Marketing Function?

Product Portfolio

Brand Management

 FMCG

What are the seven strategic options for global branding strategy? Explain in detail?

Evaluate the various methods of Brand Valuation in the Indian Context?

Discuss New Product Development Process in detail?

Explain PLC with suitable examples at each stage?

What are the benefits to a service organization in retaining its customers? Discuss with the help of examples.

 Explain the term 'Yield Management'. Identify some of the managerial issues to be taken into account while implementing a yield management system.

Select a service process that you are familiar with and explore at aspects where it might be improved. Additionally, describe how automation can be utilised to manage processes effectively.

What is a brand? How does branding of services help in creating long term customer relationships with customers? Explain.

How do services differ from products? What are the marketing implications of service characteristics?

following queuing models:

a) First-come-first-served

b) Last-come-first-served

c) Random pick service

d) Customers stay only if served instantly

Describe a single-server waiting model. Give an example from real life for each of the

Discuss the similarities in the solution procedures for transportation and assignment models.

What is integer linear programming (LP)? Explain the merits and demerits of 'rounding off a continuous optimal solution to an LP problem to obtain an integer solution.

A manufacturer employs three inputs: man-hours, machine-hours and cloth material to manufacture two types of dresses. Type A dress fetches him a profit of Rs. 160/- per piece, while type B, that of Rs. 180/- per piece. The manufacturer has enough man-hours to manufacture 50 pieces of type A or 20 pieces of type B dresses per day, while the machine-hours he possesses suffice only for 36 pieces of type A or for 24 pieces of type B dresses. Formulate the linear programming model and solve it graphically.