For a set of 1000 observations known to be normally distributed, the mean is 534 cm and SD is 13.5 cm. How many observations are likely to exceed 561 cm? How many will be between 520.5 and 547.5 cm?

A manager at a drug manufacturing wants to estimate what proportion of the adult population of India has high blood pressure. He wants to be 99% sure that the error of his estimate will not exceed 0.02. Census reports indicate that about 0.20 of all adults have high blood pressure. What sample size shall he take?

 A certain manufacturing process yields electrical fuses of which, in the long run, 15% are defective. Find the probability that in a sample of 10 fuses selected at random there will be:

a) No defective

b) At least one defective

What is Statistical Decision Theory? Describe the four different states of decision environment in managerial applications. Which is the most prevalent state?

Marketing Mix at Different Stages of Product Life Cycle (PLC)

Factors determining choice of channels of distribution

Digital Marketing

Integrated Marketing Communication

. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.

Identify the basic factors that prompt a company to brand its products. Select any well-advertised brand of your choice and define the personality of that brand.

Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.

"Market segmentation is important for target markets and target markets are important for product positioning." Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.

Discuss the factors contributing to Financial Engineering and describe Financial Engineering process.

 Describe various non-traditional sources of Long Term Financing. Discuss their advantage over traditional sources of financing.

What is Project Risk? Describe the various techniques used for measuring and evaluating project risk.

How are cash flows for Capital Budgeting estimated? Describe the different method used for evaluating investment proposals.

The Rising Sun Company requires Rs. 24 crores for installing a new assembly line. This investment is expected to yield an annual EBIT of Rs. 4 crores. The objective of investment by the company is to maximise the Earnings Per Share. Various alternatives which the company is considering are issuing of equity shares and raising a debt of either Rs. 4 crores, 6 crores or 20 crores. The current market price per share is Rs. 80. Which is expected to drop to Rs. 50 per share if the borrowing is in excess of Rs. 7.5 crores. Cost of borrowing are as follows:

Describe risk characteristics of banks and discuss the role of management control in containing these risks.

What do you understand by Performance Measurement? Discuss requirements for an effective Performance Measurement System.

 What is an Investment Centre? How is the overall performance of Investment Centre measured?