Beliefs and Superstitions

Explain the role played by Corporate Social Responsibility in financial sector to fostersustainability.

How are Employees' rights different from Consumers' rights? Discuss. Also explain theresponsibilities of Employees.

 Explain the role of various Corporate Governance Committees established to improveCorporate Governance Practices.

What is Ethical Dilemma? Explain how ethical dilemma can be resolved. Illustrate withthe help of examples.

What is task related values? Discuss with the help of examples.

Dynamics of rural physical distribution

 Usage of symbols and pictures in rural communication

Rural advertising through conventional media

 Family life cycle and lifestyle

 Impact of rural politics on rural marketing

Discuss the consumer buying process followed by rural consumers. How will you use your understanding of the influence of factors like attitudes, motivation and lifestyles to plan your marketing strategies for the rural markets? Explain with suitable examples.

 Explain the concept of promotional pricing in the context of rural markets. Do you agree that price differentials across product categories can be the only viable pricing strategy for rural markets? Explain.

How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.

 In what ways are the social factors and institutions likely to impact the design of the marketing mix of a company for the rural market? Critically analyse and comment.

What are latest trends of Technology in Retailing, discuss with suitable examples?

Explain the role of CRM in retailing? What are various CRM efforts, explain in detail?

 What are various types of retail pricing objectives and also discuss pricing methods?

Explain Marketing Research and also explain the significance of marketing research for retailing?

Define Retailing and discuss its importance in the present context?