Explain the concept of catering and catering management? What are the conditions involved in on-premise catering and off-premise catering.

Discuss the Event Implementation phase in detail.

 Media Mix for Event

Hybrid Communication in Event Marketing

DAGMAR Approach

 Benefits of Brand Loyalty

 Risk versus Return Matrix

PESTLE Analysis and SWOT Matrix

 Concept of positioning in Events

Difference between B2C and B2B Markets

Describe the approaches and contribution of personal selling in Event Marketing.

What is brand identity? Explain the difference between branding and brand building.

Describe the three generic strategies that an EMC can use as a framework to achieve strategic advantage.

Explain any two types of Event Marketing with the help of suitable examples.

 Describe the Ps framework proposed by Getz and Allen-et.al.

Write about Consumer Behaviour regarding Event Industry.

Explain Consumer Protection in India.

Write an essay on the relevance of Market Segmentation to Event Management Companies. Describe the five options of targeting in the context of events.

Describe the types of Event Marketing. Discuss the importance and advantages of experiential Marketing in the growing Event Industry.

 Event ticket pricing

Pre Event and Post Event auditing