IGNOU PGJMC MJM 29 SOLVED ASSIGNMENT
MJM 29: Advertising and Public Relations
₹80 ₹30
| Title Name | IGNOU PGJMC MJM 29 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | PG DIPLOMA PROGRAMMES |
| Course Code | PGJMC |
| Course Name | Post Graduate Diploma in Journalism and Mass Communication |
| Subject Code | MJM 29 |
| Subject Name | Advertising and Public Relations |
| Year | 2025 2026 |
| Session | - |
| Language | English Medium |
| Assignment Code | MJM 29/Assignment-1/2025 2026 |
| Product Description | Assignment of PGJMC (Post Graduate Diploma in Journalism and Mass Communication) 2025 2026. Latest MJM 029 2025-26 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- January 2026 Session: 31st March, 2026
- July 2026 Session: 30th September, 2026
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• Guidelines: Strictly follows 2025-26 official word limits.
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MJM 029 (January 2026 - July 2026) - ENGLISH
M.A. (JOURNALISM AND MASS COMMUNICATION) - II
Assignments
(January 2026 and July 2026 Cycle)
M.A. (JOURNALISM AND MASS COMMUNICATION) - II
Assignments
MJM-029: ADVERTISING AND PUBLIC RELATIONS
Course Code: MJM-029
Due Date: 31st March for TEE June and 30th September for TEE December. Please check the website for the latest update on the due date.
Assignment Code: MJM-029/Jan26/Jul26
Maximum Marks: 100
Weightage: 30%
Note: Answer all the questions. All questions carry equal marks = 20 each Attempt each question in about 600 words
1. Conduct research on a popular Indian FMCG product. Segment its target audience based on geographic, demographic, psychographic, and behavioral criteria. Present your findings in a short report.
2. Create an imaginary advertisement for a new eco-friendly product. Write a brief detailing the roles of various departments in an advertising agency (e.g., creative, client servicing, and media planning) to execute your campaign.
3. Examine a crisis faced by any brand (e.g., Maggi's lead content controversy). Discuss the steps the brand took to manage its reputation and what lessons can be learned about crisis communication strategies.
4. Research the CSR activities of an Indian company (e.g., Infosys, Reliance, or ITC). Critically evaluate how the company uses CSR to build its corporate image and strengthen stakeholder relationships.
5. Draft a press release for the launch of an innovative startup in your city. Highlight the key elements of effective public relations writing.
MJM 29 2025 - Hindi
एमजेएम-029: विज्ञापन और जनसंपर्क
अंतिम तिथि - सत्रांत जून के लिए 31 मार्च और सत्रांत दिसंबर के लिए 30 सितंबर (अंतिम तिथिः कृपया अंतिम तिथि पर नवीनतम अपडेट के लिए वेबसाइट देखें)
असाइनमेंट कोड: एमजेएम-029 जनवरी 2025/ जुलाई 2025 चक्र
अधिकतम अंकः 100
वेटेज: 30%
नोट: (i) सभी प्रश्नों के उत्तर दें। सभी प्रश्नों के अंक एक समान हैं = प्रत्येक 20
(ii) प्रत्येक प्रश्न का उत्तर लगभग 500 शब्दों में दीजिए।
1. हाल ही में जारी एक भारतीय विज्ञापन चुनें और इस्तेमाल की गई विज्ञापन अपीलों (भावनात्मक, तर्कसंगत या अन्य) की पहचान करें। AIDA मॉडल का उपयोग करके इन अपीलों की प्रभावशीलता का विश्लेषण कीजिए ।
2. एक प्रसिद्ध भारतीय FMCG ब्रांड (जैसे, अमूल, टाटा, पतंजलि, आदि) चुनें और इसकी ब्रांड पोजिशनिंग रणनीति का मूल्यांकन करें। ब्रांड अपने प्रतिस्पर्धियों से खुद को कैसे अलग करता है? अपने विश्लेषण का समर्थन करने के लिए पाठ्यक्रम से प्रासंगिक सिद्धांतों का उपयोग कीजिए ।
3. भारत में किसी राज्य या केंद्र सरकार द्वारा संचालित जनसंपर्क अभियान का अध्ययन करें। इसके उद्देश्यों, उपयोग किए गए उपकरणों और जनता पर पड़ने वाले प्रभाव का विश्लेषण करें। सुधार के लिए सिफारिशें प्रदान कीजिए ।
4. एक उपभोक्ता उत्पाद चुनें और उसके विज्ञापन अभियान के लिए मीडिया योजना प्रस्तावित करें। उत्पाद के लक्षित दर्शकों और बजट विचारों के आधार पर मीडिया (टीवी, डिजिटल, आउटडोर, आदि) की अपनी पसंद को उचित ठहराएँ।
5. भारत में हाल ही में चलाए गए स्वच्छता जन जागरूकता अभियान का विषय था, "स्वभाव स्वच्छता, संस्कार स्वच्छता," 2024 में। इस अभियान के उद्देश्यों, लक्षित दर्शकों और मीडिया रणनीति का विश्लेषण करें। विज्ञापन अनुसंधान सिद्धांतों के आधार पर सुधार सुझाएँ।
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| Course Name | Post Graduate Diploma in Journalism and Mass Communication |
| Course Code | PGJMC |
| Programm | Courses |
| Language | English |
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