IGNOU PGDIBO IBO 2 SOLVED ASSIGNMENT
PGDIBO IBO 2: International Marketing Management
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| Title Name | IGNOU PGDIBO IBO 2 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | PG DIPLOMA PROGRAMMES |
| Course Code | PGDIBO |
| Course Name | Post Graduate Diploma in International Business Operations |
| Subject Code | PGDIBO IBO 2 |
| Subject Name | International Marketing Management |
| Year | 2025 |
| Session | - |
| Language | English Medium |
| Assignment Code | PGDIBO IBO 2/Assignment-1/2025 |
| Product Description | Assignment of PGDIBO (Post Graduate Diploma in International Business Operations) 2025. Latest PGDIBO IBO 2 2025 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
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PGDIBO IBO 2 2025 - English
TUTOR MARKED ASSIGNMENT
COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2025
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt all the questions:
1. A company wants to enter into international markets. The company decided to involve another company in the foreign country. State the modes of entry where the scope for the involvement of a foreign company is possible. Explain those modes and critically evaluate and state in which situations each of them is suitable.
2. "Compared with products, marketing of services poses distinctive challenges to marketers". Explain why it is so, and enumerate the marketing challenges.
3. Write short notes on the following:
a) Advertising appeals and product characteristics
b) EPRG orientation of firm
c) Pricing methods and practices in international marketing
d) International marketing concepts
4. Differentiate between the following:
a) Warranty and Guarantee
b) Primary data and Secondary data
c) Direct and Indirect selling channels
d) Domestic and International marketing planning
5. Comment on the following statement:
a) "A marketing research report should merely present the findings. It must not comment on the possible course of action(s) to be taken on the basis of the study results."
b) "International marketing research is full of complexities".
c) "Global positioning is most effective for product categories that approach either end of 'high-touch/high-tech' continuum"
d) "Analysis of legal conditions are a very critical component in selecting foreign markets".
PGDIBO IBO 2 2025 - Hindi
अध्यापक जांच सत्रीय कार्य
पाठ्यक्रम का कोड : आई. बी. ओ. -02
पाठ्यक्रम का शीर्षक : अंतर्राष्ट्रीय विपणन प्रबंधन
सत्रीय कार्य का कोड : आई. बी. ओ. -02/ टी. एम. ए. / 2025
खण्डों की संख्या : सभी खण्ड
अधिकतम अंक : 100
सभी प्रश्नों के उत्तर दीजिए
1. एक कंपनी अन्तर्राष्ट्रीय बाजार में प्रवेश करना चाहती है। कंपनी ने निर्णय लिया कि वह दूसरी स्थानीय कंपनी के साथ मिलकर कार्य करेगी। प्रवेश के वह तरीके बताइये जहाँ विदेशी कंपनी की भागीदारी की गुंजाइश संभव है। उन तरीकों की व्याख्या करें और आलोचनात्मक रूप से मल्यांकन करें और बताएं कि उनमें से प्रत्येक किस स्थिति में उपयुक्त है।
2. "विपणनकर्ताओं को उत्पादों की तुलना में सेवाओ के विपणन के दौरान अनेक अद्वितीय चुनौतियों का सामना करना पड़ता है"। ऐसा क्यों है? समझाइए तथा विपणन चुनौतियों का विस्तारपूर्वक वर्णन कीजिए।
3. निम्नलिखित पर संक्षिप्त नोट लिखिए:
(क) विज्ञापन अनुरोध और उत्पाद विशेषता
(ख) ई.पी.आर.जी. का स्थिति निर्धारण
(ग) अंतर्राष्ट्रीय विपणन में मूल्य निर्धारण विधियाँ एवं नीतियाँ
(घ) अंतर्राष्ट्रीय विपणन की अवधारणा
4. निम्नलिखित में अंतर कीजिए:
(क) वारण्टी और गारण्टी
(ख) प्राथमिक डेटा और द्वितीयक डेटा
(ग) प्रत्यक्ष और अप्रत्यक्ष विक्रय श्रंखला
(घ) घरेलू और अन्तर्राष्ट्रीय विपणन नियोजन
5. निम्नलिखित कथनों पर टिप्पणी कीजिए:
क) "विपणन शोध रिपोर्ट में केवल परिणामों का उल्लेख होना चाहिए। इसमें अध्ययन परिणामों पर आधारित उचित कार्यवाही के विषय में कोई टिप्पणी नहीं होनी चाहिए"।
ख) 'अन्तर्राष्ट्रीय विपणन शोध जटिलताओं से भरी है"
ग) "वैश्विक स्थिति उत्पादों की उन श्रेणियों के लिए सर्वाधिक प्रभावी है जो 'उच्च स्पर्श / उच्च-तकनीक' सांतत्य के किसी भी ओर स्थित हों।"
घ) "वैधानिक घटकों का विश्लेषण अंतर्राष्ट्रीय बाजार के चयन में महत्वपूर्ण है"।
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| Course Name | Post Graduate Diploma in International Business Operations |
| Course Code | PGDIBO |
| Programm | Courses |
| Language | English |
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