IGNOU MS 68 SOLVED ASSIGNMENT
MS 68: Management of Marketing Communication and Advertising
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| Title Name | IGNOU MS 68 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | MASTER DEGREE PROGRAMMES |
| Course Code | MBA |
| Course Name | Master in Business Administration |
| Subject Code | MS 68 |
| Subject Name | Management of Marketing Communication and Advertising |
| Year | 2025 2026 |
| Session | - |
| Language | English Medium |
| Assignment Code | MS 68/Assignment-1/2025 2026 |
| Product Description | Assignment of MBA (Master in Business Administration) 2025 2026. Latest MS 068 2025-26 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- January 2025 Session: 31st October, 2025
- July 2025 Session: 30th April, 2025
- July 2025 Session: 30th April, 2026
- January 2026 Session: 31st October, 2026
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• Guidelines: Strictly follows 2025-26 official word limits.
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📋 Assignment Content Preview
MS 68 (January 2025 - July 2025) - ENGLISH
ASSIGNMENT
Course Code :MS-68
Course Title :Management of Marketing Communication and Advertising
Assignment Code : MS-68/TMA/JULY/2024
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31st October, 2024 and for January 2025 sessions is 30th April, 2025.
1.a) Define and discuss the terms promotion and marketing communication. Highlight their major similarities and differences.
b) List out and explain all the key communication behavioural concepts citing examples for each of these concepts. You may also share your own experiences as examples. The choice is left to you.
2.a) Distinguish between promotion and promotion strategy. As an advertising manager, of a regional FMCG company with focus on men’s grooming product category. Prepare a decision sequence analysis for the promotion mix for the below mentioned products.
a) Hair Dye
b) After shave Lotion
b) What are strategic considerations and creative considerations in the context of advertising campaign planning? Explain. Indentify four each strategic and creative considerations for a premium soap brand targeted at working women.
3.a) Explain the role and significance of media characteristics and media selection in the context of advertising campaign planning. Identify from the recent past any product /brand of your choice where media selection has largely contributed to its success.
b) With suitable examples discuss the major elements of promotion mix? As a sales managers, of a low priced smart phone brand catering to the rural customers. What combination of promotion mix elements you would consider and why? Discuss each of these elements and the reasons for your choice.
4. a) What is an advertising agency? Discuss its evolutionary process and its role in the purchase process. Discuss the various advertising tasks that an agency needs to perform.
b) Discuss the various ‘C’ and their role in planning a communication strategy.
MS 68 (July 2025 - January 2026) - ENGLISH
ASSIGNMENT
Course Code
,
MS-68
Course Title
Management of Marketing Communication and Advertising
Assignment Code :
MS-68/TMA/JULY/2025
Coverage :
All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025 and for January 2026 Semester is 30th April, 2026.
1Discuss how personality factors of a consumer affect the purchase decision, explain in relation to the tourism product?
2. Explain the role of research in better advertising planning and also discuss the various pre testing techniques in advertising?
3. What are the characteristics of Direct Marketing and also explain its advantages and disadvantages?
4. What a note on Legal and Ethical issues in Advertising? Explain in detail?
5. Write short notes on the following
a) Ad Agency Functions
b) Media Concepts
c) Promotion Mix
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IGNOU MBA Assignments Jan - July 2026 - IGNOU University has uploaded its current session Assignment of the MBA Programme for the session year 2025 2026. Students of the MBA Programme can now download Assignment questions from this page. Candidates have to compulsory download those assignments to get a permit of attending the Term End Exam of the IGNOU MBA Programme.
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| Course Name | Master in Business Administration |
| Course Code | MBA |
| Programm | Courses |
| Language | English |
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