IGNOU MNM 25 SOLVED ASSIGNMENT
MNM 25: Online Brand Management
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| Title Name | IGNOU MNM 25 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | PG DIPLOMA PROGRAMMES |
| Course Code | PGDAIC |
| Course Name | Post Graduate Diploma in Advertising and Integrated Communication |
| Subject Code | MNM 25 |
| Subject Name | Online Brand Management |
| Year | 2026 |
| Session | - |
| Language | English Medium |
| Assignment Code | MNM 25/Assignment-1/2026 |
| Product Description | Assignment of PGDAIC (Post Graduate Diploma in Advertising and Integrated Communication) 2026. Latest MNM 025 2026 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
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MNM 25 2025 - English
MNM025 ONLINE BRAND MANAGEMENT
Course Code: MNM-025
Assignment: 01
Due Date: March 31, 2025-Jan cycle & Sept.30, 2025 July cycle
Assignment Code: MNM-025/Jan/July 2025
Total Marks: 100
Weightage: 30% Weightage in the final result
Note: Answer all the questions.
Each Question carries equal marks. (20 each
Write each answer in about 500 words Try to include real life examples from around you, in your answers.
Questions:
1. Brand Identity Analysis
Select a well-known Indian brand and analyze its core and extended brand identity using David Aaker's model or Kapferer's Brand Identity Prism. Provide examples of how these identities are reflected in the brand's marketing campaigns.
2. Comparative Study of Online Brand Positioning
Compare the online positioning strategies of two competing Indian brands in the same industry (e.g., Zomato vs. Swiggy or Flipkart vs. Amazon). Discuss their use of social media, influencer marketing, and customer engagement.
3. Social Media Branding Strategy
Choose a brand actively using social media (e.g., Amul, Vivo, or Tata Motors) and analyze its social media branding strategy. Focus on how it uses platforms like Instagram, Twitter, or YouTube to create brand awareness and build customer loyalty.
4. User-Generated Content as a Branding Tool
Study a brand that successfully uses user-generated content (e.g., Myntra's style contests or Starbucks India campaigns). Discuss how this strategy enhances the brand's online presence and consumer engagement.
5. Digital PR and Crisis Management
Research a recent PR crisis faced by an Indian brand (e.g., Indigo Airlines or Haldiram's social media controversy). Analyze the digital PR strategies used to manage the situation and rebuild brand trust.
MNM 25 2026 - English
MNM025 ONLINE BRAND MANAGEMENT
Course Code:
MNM-025
01
Assignment:
Two Dates:
March 31, 2026-Jan cycle & Sept.30, 2026-July cycle
Assignment Code:
MNM-025/Jan/July 2026
Total Marks: 100
Weightage:
30% Weightage in the final result
Note: Answer all the questions.
Each Question carries equal marks. (20 each
Write each answer in about 500 words
Try to include real life examples from around you, in your answers.
Questions:
Question 1
Brands such as Zomato, Swiggy, or Cred have developed strong and distinctive online identities through tone of voice, visual style, and platform-specific communication.
Analyse any one such brand to examine how brand image, brand identity, and brand personality are created and sustained in the online environment.
(Relevant Units: Unit 1 - Branding: Image & Identity; Unit 2 - Brand Positioning)
Question 2
Online consumer reviews and social media conversations play a decisive role in shaping brand perception today.
Select any one brand that has faced negative online reviews or social media backlash in recent times and analyse how these conversations affect brand equity and online brand positioning.
(Relevant Units: Unit 3 - Brand Equity; Unit 6 - Social Media & Branding)
Question 3
Influencer marketing has become a key branding strategy for categories such as beauty, fitness, finance, and technology in India.
Analyse any one influencer-led branding campaign and examine how
advocacy, credibility, and interactivity contribute to online brand building.
(Relevant Units: Unit 7 - Influencer Marketing & Blogging; Unit 8 Interactivity & Convergence)
Question 4
Digital-first advertising campaigns by brands such as Nykaa, Boat, Mamaearth, or Meesho rely heavily on online advertising tools and hybrid media strategies. Analyse any one such campaign and discuss how online advertising formats and digital integration strengthen brand visibility and engagement.
(Relevant Units: Unit 9 - Online Advertising Trends; Unit 10 – Tools of Online Advertising; Unit 11 - Hybrid Advertising)
Question 5
In recent years, brands have increasingly faced online reputation challenges, including misinformation, customer complaints, or viral criticism.
Select any one recent case and analyse how digital public relations tools are used to manage brand reputation and issues in the online space.
(Relevant Units: Unit 13 - Digital PR; Unit 15 - Reputation Management; Unit 16 - Issue Management)
Note: You are encouraged to use self-experiences, observations, and real-life situations in your answers and to clearly relate them to concepts discussed in the relevant units.
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IGNOU PGDAIC Assignments Jan - July 2026 - IGNOU University has uploaded its current session Assignment of the PGDAIC Programme for the session year 2026. Students of the PGDAIC Programme can now download Assignment questions from this page. Candidates have to compulsory download those assignments to get a permit of attending the Term End Exam of the IGNOU PGDAIC Programme.
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| Course Name | Post Graduate Diploma in Advertising and Integrated Communication |
| Course Code | PGDAIC |
| Programm | Courses |
| Language | English |
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