IGNOU MMPM 1 SOLVED ASSIGNMENT
MMPM 1: Consumer Behaviour
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| Title Name | IGNOU MMPM 1 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | MASTER DEGREE PROGRAMMES |
| Course Code | MBA |
| Course Name | Master in Business Administration |
| Subject Code | MMPM 1 |
| Subject Name | Consumer Behaviour |
| Year | 2025 2026 |
| Session | - |
| Language | English Medium |
| Assignment Code | MMPM 1/Assignment-1/2025 2026 |
| Product Description | Assignment of MBA (Master in Business Administration) 2025 2026. Latest MMPM 01 2025-26 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- July 2024 Session: 31st October, 2024
- January 2025 Session: 30th April, 2025
- July 2025 Session: 31st March, 2026
- January 2026 Session: 30th September, 2026
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• Guidelines: Strictly follows 2025-26 official word limits.
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📋 Assignment Content Preview
MMPM 001 (July 2024 - January 2025) - ENGLISH
ASSIGNMENT
Course Code:MMPM-001
Course Title:Consumer Behaviour
Assignment Code:MMPM-001/TMA/JULY/2024
Coverage:All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31 October, 2024 and for January 2025 sessions is 30 April, 2025.
1. How would you differentiate between organizational buying and individual buying? Taking the example of the purchase of stationery items for home use and for organizational purposes, explain the differences across the different stages of the buying decision.
2. Define personality. What are the differences between the trait and the psychoanalytic theory of personality? How do marketers apply their understandings of these theories?
3. Define the term consumer motive. Do the psychogenic motives have superiority over the physiological ones? Use examples to justify your answer.
4. What is meant by choice heuristics? What rules are commonly followed by urban consumers versus rural consumers?
5. How has online buying behaviour accentuated marketing attention towards post-purchase behaviour and customer expressions of dissatisfaction and complaints? How have online consumer reviews and feedback impacted other prospective buyers?
MMPM 001 (July 2025 - January 2026) - ENGLISH
ASSIGNMENT
Course Code
MMPM-001
Course Title
Consumer Behaviour
Assignment Code
MMPM-001/TMA/JULY/2025
Coverage
All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31" October 2025 and for January 2026 Semester is 30 April, 2026.
1. What are the product and service categories where you and your family members now do online buying more often than you do in store buying? What are the major drivers of such behaviours?
2. Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase.
3. Critically analyse the Maslow's hierarchy of needs theory. What are its major limitations?
4. What purchase decision process would occur for a family in the purchase of furniture? Think of your own family. Which individuals in your family have the roles of gatekeeper, influencer, decider, buyer, and user? To what extent do these roles change across different product categories?
5. How does the problem recognition stage vary between a low involvement and a high involvement purchase? How can the marketers benefit from these variations?
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IGNOU MBA Assignments Jan - July 2026 - IGNOU University has uploaded its current session Assignment of the MBA Programme for the session year 2025 2026. Students of the MBA Programme can now download Assignment questions from this page. Candidates have to compulsory download those assignments to get a permit of attending the Term End Exam of the IGNOU MBA Programme.
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| Course Name | Master in Business Administration |
| Course Code | MBA |
| Programm | Courses |
| Language | English |
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