IGNOU BTSC 103 SOLVED ASSIGNMENT
BTSC 103: Understanding Tourism Marketing
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| Title Name | IGNOU BTSC 103 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | BACHELOR DEGREE PROGRAMMES |
| Course Code | BFTTM |
| Course Name | Bachelor of Tourism and Travel Management |
| Subject Code | BTSC 103 |
| Subject Name | Understanding Tourism Marketing |
| Year | 2026 |
| Session | - |
| Language | English Medium |
| Assignment Code | BTSC 103/Assignment-1/2026 |
| Product Description | Assignment of BFTTM (Bachelor of Tourism and Travel Management) 2026. Latest BTSC 103 2026 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- January 2026 Session: 31st March, 2026
- July 2026 Session: 30th September, 2026
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• Guidelines: Strictly follows 2025-26 official word limits.
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BTSC 103 (January 2026 - July 2026) - ENGLISH
BTSC 103: Understanding Tourism Marketing
(TUTOR MARKED ASSIGNMENT) (Jan & July 2026 session)
Course Code: BTSC 103
Programme: BFTTM
Total Mark: 100
Assignment Code: BTSC 103/TMA/2026
Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 600 words.
Send your TMA to the Coordinator of your Study Centre.
1. Define Marketing. Describe the evolution of marketing philosophies from the 1950s to the current societal marketing era.
2. What is market segmentation? Discuss the major variables used for segmenting the market for tourism products and services.
3. Discuss the Marketing Mix of a tourism product.
4. Describe the various methods used to forecast tourism demand.
5. How does the brand name of an organization add value to a tour package? Explain how attractive packaging can influence a customer's purchase decision.
6. What is Pricing Strategy? Discuss the importance of pricing as an element of the marketing mix.
7. Evaluate the role of social media in destination promotion.
8. Define Distribution Channels (Place) and discuss their role in the tourism industry.
9. Discuss the challenges in adopting new technologies in tourism marketing.
10. Write notes on the following in about 150 words each:
a) Purpose of Market Research
b) Product Positioning
c) 5th P in tourism marketing
d) Meaning and purpose of Familiarization tour
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IGNOU BFTTM Assignments Jan - July 2026 - IGNOU University has uploaded its current session Assignment of the BFTTM Programme for the session year 2026. Students of the BFTTM Programme can now download Assignment questions from this page. Candidates have to compulsory download those assignments to get a permit of attending the Term End Exam of the IGNOU BFTTM Programme.
Download a PDF soft copy of IGNOU BTSC 103 Understanding Tourism Marketing BFTTM Latest Solved Assignment for Session January 2026 - December 2026 in English Language.
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IGNOU solved assignments are a set of questions or tasks that students must complete and submit to their respective study centers. The solved assignments are provided by IGNOU Academy and must be completed by the students themselves.
| Course Name | Bachelor of Tourism and Travel Management |
| Course Code | BFTTM |
| Programm | Courses |
| Language | English |
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