IGNOU BTMC 136 SOLVED ASSIGNMENT
BTMC 136: Tourism Marketing
₹80 ₹30
| Title Name | IGNOU BTMC 136 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | BACHELOR DEGREE PROGRAMMES |
| Course Code | BAVTM |
| Course Name | Bachelor of Arts (Vocational Studies) Tourism Management |
| Subject Code | BTMC 136 |
| Subject Name | Tourism Marketing |
| Year | 2026 2027 |
| Session | - |
| Language | English Medium |
| Assignment Code | BTMC 136/Assignment-1/2026 2027 |
| Product Description | Assignment of BAVTM (Bachelor of Arts (Vocational Studies) Tourism Management) 2026 2027. Latest BTMC 136 2026-27 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- January 2025 Session: 30th October, 2025
- July 2025 Session: 30th April, 2025
- January 2025 Session: 30th October, 2025
- July 2025 Session: 30th April, 2025
- January 2026 Session: 30th April, 2026
- July 2026 Session: 30th September, 2026
- January 2025 Session: 30th October, 2025
- July 2025 Session: 30th April, 2025
- January 2025 Session: 30th October, 2025
- July 2025 Session: 30th April, 2025
- January 2026 Session: 30th April, 2026
- July 2026 Session: 30th September, 2026
Why Choose Our Solved Assignments?
• Guidelines: Strictly follows 2025-26 official word limits.
• Scoring: Designed to help students achieve 90+ marks.
📋 Assignment Content Preview
BTMC 136 (January 2025 - July 2025) - ENGLISH
BTMC-136 TOURISM MARKETING
Tutor Marked Assignments
Course code: BTMC-136
Total marks: 100
(2025-26)
Section A
Answer the following in about 500 words each.
1. Describe the characteristics and classification of Services.
2. Define Promotion. Explain the elements of Promotion Mix in brief.
Section B
Answer the following questions in about 250 words each.
3. Explain the different elements of Marketing Mix (in the context of services) in brief.
4. Discuss the Market Oriented Pricing Methods with the help of a suitable example.
5. Explain the different levels of Tourism planning with examples.
Section C
Answer the following questions in about 100 words each.
6. What is meant by Research Approach? What are the types of Research Approach?
7. What are the Traditional Methods of Direct Marketing? Which ones among them are still prevalent in the Tourism Industry?
8. What is Packaging? What is meant by "Packaging" in Tourism?
9. What is meant by Destination Marketing? What is the role of Destination Marketing Organisations (DMOs)?
10. Write short notes on any of the two Marketing Philosophies with examples:
a) Production Concept
b) Selling Concept
c) Societal Concep
BTMC 136 (January 2025 - July 2025) - ENGLISH
BTMC-136 TOURISM MARKETING
Tutor Marked Assignments
Course code: BTMC-136
Total marks: 100
(2025-26)
Section A
Answer the following in about 500 words each.
1. Describe the characteristics and classification of Services.
2. Define Promotion. Explain the elements of Promotion Mix in brief.
Section B
Answer the following questions in about 250 words each.
3. Explain the different elements of Marketing Mix (in the context of services) in brief.
4. Discuss the Market Oriented Pricing Methods with the help of a suitable example.
5. Explain the different levels of Tourism planning with examples.
Section C
Answer the following questions in about 100 words each.
6. What is meant by Research Approach? What are the types of Research Approach?
7. What are the Traditional Methods of Direct Marketing? Which ones among them are still
prevalent in the Tourism Industry?
8. What is Packaging? What is meant by "Packaging" in Tourism?
9. What is meant by Destination Marketing? What is the role of Destination Marketing Organisations (DMOs)?
10. Write short notes on any of the two Marketing Philosophies with examples: (2 X3-6)
a) Production Concept
b) Selling Concept
c) Societal Concept
BTMC 136 (January 2026 - July 2026) - ENGLISH
BTMC-136 TOURISM MARKETING
Tutor Marked Assignments
Course Code: BTMC-136
Total Marks: 100
(2026)
Section A
Answer the following questions in about 500 words each.
1. What do you understand by Marketing Philosophies? How does it influence a firm's
marketing plan?
2. Define Marketing Research. Explain the steps of Research Design in brief.
Section B
Answer the following questions in about 250 words each.
3. Explain the characteristics of Tourism Product.
4. Define Market Segmentation. Explain any one variables of market segmentation in detail.
10
5. Define Branding. Discuss the characteristics of branding with examples from Tourism.
Section C
Answer the following questions in about 100 words each.
6. What are the criteria of classifying the services?
7. Define Positioning. Explain the methods of positioning with example.
8. Explain the concept of Product Differentiation with examples.
9. What are the commonly used approaches for destination planning?
10. Write short notes on any of the two following:
a) Product Life Cycle (PLC) in Tourism
b) Tourism Supply Chain Management (TSCM)
c) Destination Marketing Organisations (DMOs)
BTMC 136 (January 2025 - July 2025) - HINDI
बीटीएमसी-136 पर्यटन विपणन
शिक्षक द्वारा चिह्नित असाइनमेंट
कोर्स कोड: बीटीएमसी-136
कुल अंक: 100
(2025-26)
खंड ए
निम्नलिखित प्रश्नां के उत्तर लगभग 500 शब्दों में दें।
1. सेवाओं की विशेषताओं और वर्गीकरण का वर्णन करें।
2. प्रचार को परिभाषित करें। प्रचार मिश्रण के तत्वों को संक्षेप में समझाएँ।
खंड बी
निम्नलिखित प्रश्नों के उत्तर लगभग 250 शब्दों में दें।
3. विपणन मिश्रण (सेवाओं के संदर्भ में) के विभिन्न तत्वों को संक्षेप में समझाएँ।
4. उपयुक्त उदाहरण की सहायता से बाजार उन्मुख मूल्य निर्धारण विधियों पर चर्चा करें।
5. पर्यटन नियोजन के विभिन्न स्तरों को उदाहरणों के साथ समझाएँ।
खंड सी
निम्नलिखित प्रश्नों के उत्तर लगभग 100 शब्दों में दें।
6. अनुसंधान दृष्टिकोण का क्या अर्थ है? अनुसंधान दृष्टिकोण के प्रकार क्या है?
7. प्रत्यक्ष विपणन के पारंपरिक तरीके क्या है? उनमें से कौन से अभी भी पर्यटन उद्योग में प्रचलित है?
8. पैकेजिंग क्या है? पर्यटन में "पैकेजिंग" का क्या अर्थ है?
9. गंतव्य विपणन का क्या अर्थ है? गंतव्य विपणन संगठनों (DMOs) की भूमिका क्या है?
10. उदाहरणों के साथ विपणन दर्शन में से किन्हां दो पर संक्षिप्त नोट्स लिखें
a) उत्पादन अवधारणा
बी) बिक्री अवधारणा
c) सामाजिक अवधारणा
BTMC 136 (January 2025 - July 2025) - HINDI
बीटीएमसी-136 पर्यटन विपणन
शिक्षक द्वारा चिह्नित असाइनमेंट
कोर्स कोड: बीटीएमसी-136
कुल अंक: 100
(2025-26)
खंड ए
निम्नलिखित प्रश्नां के उत्तर लगभग 500 शब्दों में दें।
1. सेवाओं की विशेषताओं और वर्गीकरण का वर्णन करें।
2 प्रचार को परिभाषित करें। प्रचार मिश्रण के तत्वों को संक्षेप में समझाएँ।
खंड बी
निम्नलिखित प्रश्नों के उत्तर लगभग 250 शब्दों में दें।
3 विपणन मिश्रण (सेवाओं के संदर्भ में) के विभिन्न तत्वों को संक्षेप में समझाएँ।
4. उपयुक्त उदाहरण की सहायता से बाजार उन्मुख मूल्य निर्धारण विधियों पर चर्चा करें।
5. पर्यटन नियोजन के विभिन्न स्तरों को उदाहरणों के साथ समझाएँ।
खंड सी
निम्नलिखित प्रश्नों के उत्तर लगभग 100 शब्दों में दें।
6 अनुसंधान दृष्टिकोण का क्या अर्थ है? अनुसंधान दृष्टिकोण के प्रकार क्या है?
7.प्रत्यक्ष विपणन के पारंपरिक तरीके क्या है? उनमें से कौन से अभी भी पर्यटन उद्योग में प्रचलित है?
8.पैकेजिंग क्या है? पर्यटन में "पैकेजिंग" का क्या अर्थ है?
9 गंतव्य विपणन का क्या अर्थ है? गंतव्य विपणन संगठनों (DMOs) की भूमिका क्या है?
10. उदाहरणों के साथ विपणन दर्शन में से किन्हीं दो पर संक्षिप्त नोट्स लिखें
a) उत्पादन अवधारणा
बी) बिक्री अवधारणा
c) सामाजिक अवधारणा
BTMC 136 (January 2026 - July 2026) - HINDI
शिक्षक द्वारा चिह्नित असाइनमेंट
कोर्स कोड: बीटीएमसी-136
कुल अंकः 100
(2026)
खंड ए
निम्नलिखित में से प्रत्येक का उत्तर लगभग 500 शब्दों में दें।
1. विपणन दर्शन से आप क्या समझते हैं? यह किसी फर्म की मार्केटिंग योजना को कैसे प्रभावित करता है?
2. विपणन अनुसंधान को परिभाषित करें। अनुसंधान डिज़ाइन के चरणों को संक्षेप में समझाइये। 20
खंड बी
निम्नलिखित में से प्रत्येक प्रश्न का उत्तर लगभग 250 शब्दों में दें।
3. पर्यटन उत्पाद की विशेषताएँ बताइये।
4. बाजार विभाजन को परिभाषित करें। बाज़ार विभाजन के किसी एक चर को विस्तार से समझाइये।
5. ब्रांडिंग को परिभाषित करें। पर्यटन से उदाहरण सहित ब्रांडिंग की विशेषताओं पर चर्चा करें। 10
खंड सी
निम्नलिखित में से प्रत्येक प्रश्न का उत्तर लगभग 100 शब्दों में दीजिए।
6. सेवाओं को वर्गीकृत करने के मानदंड क्या हैं?
7. पोजिशनिंग को परिभाषित करें। पोजिशनिंग की विधियों को उदाहरण सहित समझाइये।
8. उत्पाद विभेदन की अवधारणा को उदाहरण सहित समझाइये।
9. गंतव्य योजना के लिए आमतौर पर उपयोग किए जाने वाले दृष्टिकोण क्या हैं? 6
10. निम्नलिखित दोनों में से किसी एक पर संक्षिप्त नोट्स लिखें:
क) पर्यटन में उत्पाद जीवन चक्र (पीएलसी)।
बी) पर्यटन आपूर्ति श्रृंखला प्रबंधन (टीएससीएम)
ग) गंतव्य विपणन संगठन (डीएमओ)
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IGNOU BAVTM Assignments Jan - July 2027 - IGNOU University has uploaded its current session Assignment of the BAVTM Programme for the session year 2026 2027. Students of the BAVTM Programme can now download Assignment questions from this page. Candidates have to compulsory download those assignments to get a permit of attending the Term End Exam of the IGNOU BAVTM Programme.
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| Course Name | Bachelor of Arts (Vocational Studies) Tourism Management |
| Course Code | BAVTM |
| Programm | Courses |
| Language | English |
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