Write an essay on integrated marketing communications and digital mark

Question

Write an essay on integrated marketing communications and digital marketing, using suitable examples wherever necessary.

23 Sep 2020

Answer :

Word Count : 376

Integrated Marketing Communications

Integrated Marketing Communication (IMC) is a strategy that takes all of the brand’s marketing departments and combines them with an interconnected approach. IMC takes all the channels like Social Media, digital, PR, or direct mail and merges them with a single message.

This is to ensure that all the platforms are delivering the same message to the consumers about the mission of the brand. IMC removes any inconsistencies and ensures that you’re ____ _____ _______ _____ ____ ______ ___ ________ ________ _________ _______ ______.
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