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EPRG Orientations, also known as the EPRG Framework, is a concept in international marketing that was developed by scholars Howard V. Perlmutter and David M. Kolodny in the 1960s. The EPRG framework helps organizations define their global marketing and management strategies based on their orientation towards international markets. EPRG stands for Ethnocentric, Polycentric, Regiocentric, and Geocentric orientations. Here's a brief note on each orientation:

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