Question
What should be the criteria for designing the questionnaire? How can questionnaires assist in survey research? How will you design a questionnaire to measure the attitude towards banks and insurance services? Discuss using the steps in the questionnaire design effectively.
Answer :
Word Count : 576
The design of a questionnaire in research methodology for management decisions requires careful planning and adherence to systematic criteria to ensure reliability, validity, and relevance of the data collected. The first criterion is clarity, meaning every question must be simple, unambiguous, and easy for respondents to understand. Complex wording, jargon, or technical terms can confuse participants and reduce the quality of responses. The second criterion is relevance, where every question should directly relate to the research objectives, avoiding unnecessary or redundant items. Brevity is another essential factor, as lengthy questionnaires may discourage participation or lead to __________ __________ _______ _______ ___ ____ _____.
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The design of a questionnaire in research methodology for management decisions requires careful planning and adherence to systematic criteria to ensure reliability, validity, and relevance of the data collected. The first criterion is clarity, meaning every question must be simple, unambiguous, and easy for respondents to understand. Complex wording, jargon, or technical terms can confuse participants and reduce the quality of responses. The second criterion is relevance, where every question should directly relate to the research objectives, avoiding unnecessary or redundant items. Brevity is another essential factor, as lengthy questionnaires may discourage participation or lead to __________ __________ _______ _______ ___ ____ _____.
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