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Electronic media plays a powerful role in shaping public opinion, culture, and democratic processes, and therefore it carries significant ethical responsibilities. Because electronic media such as television, radio, digital news platforms, and social media reach vast audiences instantly, even small ethical lapses can cause widespread harm. One of the most important ethical issues in electronic media is accuracy and truthfulness. Media professionals are ethically bound to verify facts before broadcasting or publishing information. Spreading inaccurate or misleading information can distort public understanding, damage reputations, and create panic or conflict. Sensationalism, exaggeration, and the deliberate manipulation of facts for higher ratings or clicks violate the ethical duty of truth and undermine public trust in media institutions. Objectivity and fairness are also major ethical concerns in electronic media. Media organizations must strive to present news and views without bias, prejudice, or favoritism. While complete neutrality may be difficult, journalists _____ _________ _______ ___ _________.
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