What is visual merchandising? Discuss the essential features of visual merchandising. Also explain the prerequisites while planning for visual merchandising.

Visual merchandising refers to the practice of strategically displaying products in a retail environment to attract customers, enhance their shopping experience, and ultimately increase sales. It involves the creative use of space, lighting, colors, signage, and props to communicate the brand's message and highlight key products. The aim of visual merchandising is to engage customers, create an inviting atmosphere, and guide them through the store in a way that encourages impulse buying and promotes brand loyalty.

The essential features of visual merchandising include:

1. Product Display: The arrangement of products is the core of visual merchandising. Products should be displayed in a way that showcases their best features, with consideration given to size, color, and category. Effective product displays often group similar items together or create focal points that draw attention to particular products.

2. Store Layout: The layout of a store is crucial in guiding the customer’s journey. A ____ ______ ____ ____ ___ _______ _______ _____ _________ ___.
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