What is the role of UNWTO in tourism statistics?

The United Nations World Tourism Organization (UNWTO) plays a crucial role in the collection, analysis, and dissemination of tourism statistics on a global scale. Its role in tourism statistics includes:

1. Data Collection and Standardization:
   • UNWTO works with member countries and international organizations to collect and harmonize tourism data. It establishes international standards and guidelines for the collection and reporting of tourism statistics. This standardization ensures that data from different countries are comparable and reliable.
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