What is the importance of information for tourism industry? What are the various sources used by tourism professionals to gather relevant information?

Information is an important element of any system or industry to exist and prosper . Tourism industry as a matter of fact requires large amount of information on different areas. The role of information in tourism is an important for everyone. The important information covers image of destinations, products, competitor’s offering, prices, quality and services, promotional and selling activities, channel and experience of tour operators.

Regarding travel behaviour and motivation, the information one related to motivation for travel, location accommodation, mode of transport, frequency __________ ____ ___ ____ ______ ________.
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