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Social Comparison Theory, developed by Leon Festinger in 1954, suggests that individuals have an innate drive to evaluate their own opinions, abilities, and status by comparing themselves to others. This process of comparison helps people understand their standing in social hierarchies, gauge their progress, and determine self-worth. The theory distinguishes between two types of comparison: upward comparison, where individuals compare themselves to those perceived as superior, which can inspire self-improvement but may also trigger feelings of inadequacy; and downward comparison, where individuals compare themselves to those perceived as worse off, which can boost self-esteem but may also encourage complacency. Social comparison is not inherently negative; it can motivate personal growth, enhance learning, and provide social orientation. However, when comparisons become frequent, unrealistic, or tied to idealized representations, they can contribute to psychological stress, envy, and low self-esteem. Social media has intensified the scope and impact of social comparison because it exposes individuals to a vast array of curated images, achievements, lifestyles, and opinions in real time. Platforms like Instagram, TikTok, Facebook, and LinkedIn often present idealized snapshots of people’s lives, selectively showing moments of success, beauty, or luxury while omitting struggles and imperfections. This selective self-presentation creates an environment ripe for upward comparisons, where users may feel that others are happier, wealthier, or more accomplished than they are. __________ ________ ______ __________ _____ _____ ______ __________ _________.
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