What is “passing off”? What are the distinctions between passing off actions and infringement of trade mark?

Passing off is a legal concept that protects businesses from unfair competition. It refers to the act of misrepresenting one's goods or services as those of another. This can occur when one business uses a similar name, packaging, or logo to a more established business in order to mislead consumers into thinking that they are buying from the established business. In essence, passing off is an attempt to "pass off" one's goods or services as those of another.

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