What is merchandise assortment? Describe different steps in the planning of merchandise assortment.

Merchandise assortment refers to the selection and variety of products that a retailer offers to its customers. It is a crucial aspect of buying and merchandising in the retail industry, as it directly impacts the customer's shopping experience, influences purchasing decisions, and ultimately affects the store's profitability. The merchandise assortment encompasses the range of products, brands, styles, colors, sizes, and price points available for sale within a retail store.

The planning of merchandise assortment involves a series of strategic steps to ensure that the product mix aligns with the target market, reflects ___ __________ ______ __________ __________.
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