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Mass communication refers to the process of creating, transmitting, and disseminating information, ideas, and messages to a large and diverse audience through various channels of communication. Unlike interpersonal communication which takes place between individuals or small groups, mass communication operates on a much larger scale, often using technological media as its vehicle. Its primary goal is to inform, educate, entertain, or persuade the masses. It plays a crucial role in shaping public opinion, spreading knowledge, and fostering social change. The rapid advancement of technology and digital platforms has further expanded its reach and influence, making it a central aspect of modern communication skills in English as ____ ____ ______ ____ __________ _________ ____ __________.
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