What is ethnography? Explain its significance in sociological research.

Ethnography is a branch of anthropology and the systematic study of individual cultures. In contrast with ethnology, ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research involving the examination of the behaviour of the participants in a given social situation and understanding the group members' own interpretation of such behaviour.

As a form of inquiry, ethnography relies heavily on participant observation—on the researcher participating in the setting or with the people being studied, at least in some marginal role, and seeking to document, in detail, patterns of social interaction and the perspectives of participants, and to understand these in their local contexts. It had its origin in social and cultural anthropology in the early twentieth century, but spread to other social science disciplines, notably sociology, during the course of that century.

Ethnographers mainly use qualitative methods, though they may also employ quantitative data. The _________ _______ __________ _____ ______ ___.
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