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A business plan is a formal written document that describes a new venture, its objectives, strategies, operations, market potential, financial requirements and expected results. It provides a systematic framework for converting a business idea into a viable enterprise. For an entrepreneur, a business plan acts as a roadmap for starting, managing and expanding the venture. It also helps in communicating the business idea to investors, financial institutions, partners and other stakeholders. A well-prepared project report is therefore essential for assessing the technical, commercial and financial feasibility of a new venture. The first essential element is the executive summary. It provides a brief overview of the proposed ___ _______ _____ ______ __________.
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