What do you understand by Customer Relationship Management (CRM)? How

Question

What do you understand by Customer Relationship Management (CRM)? How CRM can be applied in the organizations in the power business sector?

18 Mar 2023

Answer :

Word Count : 289

Customer Relationship Management (CRM) is a strategy used by organizations to manage interactions and relationships with customers. It involves the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support processes. The primary goal of CRM is to improve customer satisfaction, increase customer retention and loyalty, and ultimately drive business growth.

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