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Financial management is a critical function in any business, including the retail sector, as it ensures the optimal allocation, control, and utilization of financial resources. One of the key issues in financial management is cash flow management. Retail businesses often face fluctuations in sales due to seasonal demand, changing consumer preferences, and promotional activities. Proper cash flow management ensures that the business has enough liquidity to meet operational expenses, pay suppliers, and manage inventory without disruptions. Poor cash flow can lead to missed opportunities or even financial distress, making it a central concern for ___ ________ __________ ______ ______.
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