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Potential candidates for employment in store operations can be identified from a wide variety of internal and external sources. Finding suitable candidates is an important responsibility of the recruitment process because the quality of store employees directly affects customer service, sales performance, stock management, and the overall functioning of the store. A retail organisation therefore uses different sources to attract people who possess the required skills, knowledge, attitude, and experience for various store positions. One important source of potential candidates is internal recruitment. In this method, employees who are already working in the organisation are considered for vacant positions. For example, a sales associate may be promoted to a senior sales associate, department supervisor, or store manager. Internal recruitment motivates employees because they get opportunities for career growth and recognition. It also saves time and recruitment costs because the organisation already knows the employee's performance, behaviour, and capabilities. Internal candidates are generally familiar with the company's policies, products, customers, and store procedures. Employee referrals are another useful source of candidates. Existing employees may recommend friends, relatives, former colleagues, or other people whom they consider suitable for a job. Employee referrals are particularly useful in store operations because employees often understand the skills and behaviour required for retail work. Referred candidates may also have a better understanding of the organisation through __________ ________ _______ ____ ________ ________ __________.
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