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Retail pricing strategies refer to the various methods adopted by retailers to set the selling price of products in order to attract customers, remain competitive, and achieve desired profit margins while maintaining ethical standards in business practices. One of the most common strategies is cost-plus pricing. Under this method, the retailer calculates the total cost of the product, including purchase cost, transportation, and overhead expenses, and then adds a fixed percentage of profit. This strategy is simple and ensures that costs are covered, but it may ignore market demand ____ ____ _____ ______ __________ ________ ________ ______ _________ _________ _________ ___.
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