Question

What are the determinants of employee behaviour at service encounters?

21 Feb 2025
Answer :
Word Count : 558

Employee behavior at service encounters is crucial in shaping customer perceptions and overall service quality in retail management. Several determinants influence employee behavior, impacting customer satisfaction, loyalty, and business success. These determinants can be categorized into organizational, individual, and environmental factors.  

### 1. Organizational Determinants  

a) Organizational Culture and Leadership  
The culture of a retail organization defines the values, norms, and behaviors expected from employees. A positive culture emphasizing customer service excellence, integrity, and teamwork encourages employees to act professionally. Leadership also plays a key role, as managers who lead by example and support employees foster positive behavior at service encounters.  

b) Training and Development  
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