What are the basic methods of pricing? Also explain the factors affecting the pricing decisions.
Pricing is a critical component of the marketing mix, and various methods can be employed to establish the price of a product or service. The basic methods of pricing include:
1. Cost-Plus Pricing: This method involves adding a markup percentage to the cost of producing a product. It's straightforward and _____ _______ ________ ______ ______ _________ ______ _________ _____ _________.
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