What are socio-cultural constituents of communication? How it could be leveraged for risk communication in HIV AIDS

Social communication allows individuals to communicate or interact with others within a societal framework. Social communication encompasses social interaction, social cognition, pragmatics, and language processing. Variations for societal norms exist across and within cultures. Analysis of social communication considers the norms that are relevant to an individual in their communication environment(s) as opposed to imposing a singular set of standard social norms.

Clinicians engage in culturally responsive practice to learn more about the individual’s communication needs. Cultural variability is balanced by a universal goal of having social communication effectively meet the individual’s goals or developmental needs (Rose-Krasnor, 1997). For example, communication across power differences may vary culturally, but the communicator is still either effective or ineffective at fulfilling the purpose of their communication. Please see ASHA’s Practice Portal page on Social Communication Disorder for further details.

Different terms may be used to describe social communication throughout this document due to evolving terminology. This is particularly true of references written prior to 2013, when the American Psychiatric Association classified social (pragmatic) communication disorder as a disorder. Although the terminology used may differ, information may still be relevant and considered.    

Communication is a fundamental human process without which most individual, group, organizational, and societal activities could not happen, including how people think about and respond to HIV/AIDS. Through communication, people come to know what is happening around them, both nearby and far away and, by talking to others, make sense of it.3 Communication is the mechanism by which teachers teach and learners ____ ___ ____ ________ ____ ______ ____ ______.
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