Viral marketing, a new kind of marketing, is a significant aspect of electronicand mobile communication channels. In a society where there is online presenceand digital identity, the event marketer should start event marketing that will beaccording to the ‘online identities’ and ‘needs’ of the potential attendees. Viralmarketing is mostly referred as social media marketing. There are different e-WOM (e-Word of Mouth) channels each of which has a different focus andpurpose; for example, for business (LinkedIn), ________ __________ _____ ________ ___ __________ ___ ________ ______ _________ ________ _____.
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