Two breakfast food manufacturers X and Y are competing for an increase market share. The payoff matrix, shown in the following table, describes the increase in the market share for X and decrease in the market share of Y.
| X | Y | |||
| Give Coupons | Decrease Price | Maintain Present Strategy | Increase Advertising | |
| Give Coupons | 10 | -10 | 20 | 5 |
| Decrease Price | 30 | 5 | 60 | 15 |
| Maintain Present Strategy | -30 | 10 | 0 | 30 |
| Increase Advertising | 10 | -15 | 35 | 5 |
(i) Check whether saddle point exit or not.
(ii) If saddle point does not exit then determine optimal strategies for both the manufacturers and value of the game.
The first step is to search for a saddle point. There is no saddle point in the problem. The second step is to observe if the pay off matrix can be reduced in size by rules of dominance. Since each element of second row is less than the corresponding elements of second row, second row is dominated by first row because payoffs are less attractive for firm A. Thus after deleting the second ________ _______ _________ _________ ______ _____ _____ ___ _______ _______ ____ _______.
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