Triple Bottom Line CSR Theory
The Triple Bottom Line (TBL) theory, introduced by John Elkington in the 1990s, provides a framework for businesses to measure their success beyond financial performance. TBL evaluates three key areas: profit, people, and the planet. This theory has been particularly influential in the domain of Corporate Social Responsibility (CSR), where organizations are encouraged to consider their social, environmental, and economic impacts simultaneously.
In the context of program planning and evaluation, the TBL theory offers a more holistic approach to assessing organizational effectiveness. Traditionally, CSR initiatives have been measured based on financial profitability or return on _________ ___ _______ _____ ___ ________ ___ ________ __________ _________.
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