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The correlation coefficient is a statistical measure that indicates the degree and direction of the relationship between two variables. In business communication, it is widely used to analyze how one factor is associated with another, enabling managers and organizations to make informed decisions based on data. It helps determine whether variables move together positively, negatively, or have no meaningful relationship. The most commonly used measure is Pearson's correlation coefficient (r), ____ ___ ___ _________ __________ _____ _________ ______.
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