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Telemarketing is a direct marketing technique in which organizations use telecommunication technologies, particularly telephone calls, to communicate with existing or potential customers and promote products, services, offers, or business opportunities. In the context of International Marketing Management, telemarketing becomes an important tool for communicating with customers across national borders. It enables firms to identify prospects, provide product information, conduct market research, generate sales leads, receive orders, provide customer support, and maintain relationships with international customers. Although digital marketing has expanded rapidly, telemarketing continues to have relevance because it provides direct and interactive communication between the organization and its customers. International telemarketing refers to the use of telephone-based communication to market products and services in foreign markets. It can be conducted through outbound calls, where company representatives contact potential customers, or inbound calls, where customers contact the organization in response to advertisements, websites, campaigns, or promotional offers. International firms may operate telemarketing centres within their home country or establish call centres in foreign countries. The growth of information and communication technology has made international telemarketing faster, more accessible, and more cost-effective. One of the major objectives of telemarketing is customer identification and lead generation. Before entering a foreign market, an international company needs to identify potential customers, distributors, retailers, agents, and business partners. Telemarketing enables marketing personnel to directly contact these prospects and determine their level of interest. For example, an Indian pharmaceutical company seeking distributors in another country may _______ _________ ___ _________ ______ ________.
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