Suggest why would the use of personal selling be more appropriate for selling the following products:

(i) Ultrasound machines

(ii) Customized business software

(i) Ultrasound machines: Personal selling is more appropriate for selling ultrasound machines because these are complex and high-value products that require detailed explanation and demonstrations to potential buyers, such as hospitals or medical professionals. Personal selling allows salespeople ________ ________ __________ ______ ___ ___ ________ _____ ________.
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