Strategic intent

Strategic intent refers to a clear and compelling vision of what an organization aims to achieve over a long-term period. It serves as a guiding framework for aligning the entire organization’s resources, capabilities, and actions toward a common objective. The concept was first introduced by Gary Hamel and C.K. Prahalad in their work on strategic management, emphasizing the importance _____ ______ ____ ____ _______ ________ _______.
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