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# Strategic Control and Operational Control Control is an important function of strategic management because it helps an organisation determine whether its plans and activities are moving in the desired direction. Planning establishes what an organisation wants to achieve, while control ensures that actual performance remains consistent with planned objectives. In a business organisation, control operates at different levels. Two important forms are strategic control and operational control. Although both are concerned with monitoring performance and taking corrective action, they differ in their scope, time horizon, focus, and methods. Strategic control refers to the process of evaluating whether an organisation’s overall strategies are appropriate and whether they are producing the desired results in a changing business environment. It is concerned with the long-term direction of the organisation. Strategic control does not merely examine whether employees have completed their assigned tasks; rather, it evaluates whether the organisation is pursuing the right strategies to achieve its mission and objectives. It therefore involves continuous assessment of both internal capabilities and external environmental changes. The main purpose of strategic control is to ensure that the organisation remains aligned with its long-term goals. Business environments are dynamic because customer preferences, technology, competition, government regulations, economic conditions, and social trends continuously change. A strategy that was suitable when formulated may become ineffective later. Strategic control enables managers to identify such changes and modify strategies when necessary. For example, a company that has traditionally ___ ___ ___ __________ ___ ____ _______ _______ ________ __________ ________.
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