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Snowball sampling is a non-probability sampling technique often used in research where the population is hard to reach or hidden, such as minority groups, specific professional networks, or people with rare characteristics. In this method, the researcher begins by identifying a few initial participants who meet the study criteria. These initial participants then refer or recruit other participants from their networks, creating a “snowball” effect. This technique is particularly useful _____ __________ ___ _________ ________ _______ __________.
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