Service Marketing Triangle

Question

31 Aug 2022

Answer :

Word Count : 442

Service marketing triangle involves 3 types of marketing:

1. External marketing

2. Internal marketing

3. Interactive marketing

Three types of marketing in the case of hospitality sector are -

1. External Marketing means "Setting the Promise"

 Marketing to end-users that are your clients (patients).

 Involves pricing strategy, promotional activities, and all communication with customers.

 Performed to capture the attention of the market, and arouse interest in the service.

In External marketing hospitals should consider their clients as a marketer or promoter since better services in ___ ________ _____ _______ _____ _______.
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