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Self-presentation refers to the process by which individuals attempt to control and influence how other people perceive them. In social psychology, it is understood as an important part of social interaction because people are generally concerned about the impressions they create in the minds of others. Self-presentation tactics are the different strategies used by individuals to present themselves in a favourable, acceptable, or socially desirable manner. These tactics may be conscious or unconscious and can vary according to the social situation, audience, and desired outcome. One important tactic is self-promotion. In self-promotion, individuals highlight their abilities, achievements, skills, knowledge, or positive qualities to create an impression of competence. __________ ___ ____ _____ __________ ___ _____ ____ _____.
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