Selective Retention

Question

Selective Retention

06 Mar 2021

Answer :

Word Count : 286

Selective retention, a crucial concept in communication and extension within rural development, refers to the process by which individuals filter information, retaining only that which aligns with their existing beliefs, attitudes, and values. It significantly impacts the effectiveness of communication strategies in rural communities, often posing challenges to the successful dissemination of development-related information.

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