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Selective perception refers to the psychological process through which individuals notice, interpret, and remember information based on their existing beliefs, attitudes, values, experiences, and cultural background. In communication and media studies, selective perception plays a crucial role in shaping how audiences receive and decode media messages. People are not passive receivers of information; instead, they actively filter messages, accepting those that align with their viewpoints while ignoring _______ ________ ____ ________ ________ _________ _____ _____ ______.
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