Selective Perception

Selective perception is a cognitive process where individuals interpret messages based on their existing beliefs, attitudes, experiences, and biases. In communication and media studies, this concept explains why different audiences perceive the same media content differently. It influences how people process news, advertisements, and social media posts, often reinforcing __________ ________ _______ _______ _______ ______ __________ _________ _________ ________.
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