Selective Perception

Selective perception is a cognitive process where individuals interpret messages based on their existing beliefs, attitudes, experiences, and biases. In communication and media studies, this concept explains why different audiences perceive the same media content differently. It influences how people process news, advertisements, and social media posts, often reinforcing pre-existing viewpoints.

This phenomenon occurs in three key stages: selective exposure, selective attention, ______ ____ _____ ______ _____ _______.
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