Selective Distribution and exclusive distribution

Question

14 Sep 2022

Answer :

Word Count : 297

Selective Distribution:- This is a product distribution strategy that involves more than one distributor in a specific geographic location. This distribution strategy mostly works with products such as televisions, furniture and home appliances. For instance, a television brand that opts to sell their TV sets through selected dealers and retailers engage in a selective distribution strategy. The brand and the ________ ___ __________ ____ _______.
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