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A push-based supply chain and a pull-based supply chain are two important approaches to managing the flow of goods, information, and inventory in retail supply chain management. They differ mainly in the basis on which production, procurement, and distribution decisions are made. A push-based supply chain operates according to anticipated customer demand. Retailers and suppliers forecast future demand and make decisions about purchasing, production, transportation, and inventory in advance. Goods are pushed through the supply chain from manufacturers to distributors, warehouses, and retail ________ _____ __________ _________ ___.
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