Principles of event design

According to Brown event design has five principles which are scale, shape, focus, timing and build/.

Scale: This is defined as matching the scale of the activity to the venue and
ensuring that, regardless of the distance from the activity to the audience, the
audience can clearly see and understand what is being presented. This aspect
plays a key role in the formation of customer satisfaction.
Venue therefore needs to be selected or created keeping the scale of activities in mind. Venue not only includes the space; but also includes its physical design and layout. Physical design and layout of the venue greatly impact the way theactivities and customer’s seating arrangements will be planned.
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