Principles of event design

The primary quality of a good event design is that it is stimulating to all oursenses. It has a ‘WOW’ factor in it. The level of stimulation may vary amongindividuals. The same design will have a different appreciation level sought fromdifferent people. According to Brown event design has five principles which arescale, shape, focus, timing and build.

Scale:This is defined as matching the scale of the activity to the venue andensuring that, regardless of the distance from the activity to the audience, theaudience can clearly see ____ _______ _______ ____ _____ ____ _____ __________.
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